AImanagesyourCRM.
Yourexpertssell.
One platform. One source of truth. Traction unifies customer relationships, inventory, and team performance in a single AI-powered system — purpose-built to sell more vehicles, faster.
0+
dealerships coast to coast
<0s
Lead response
0/7
AI Coverage
Best CRM
for Dealerships
AI-Powered
Inventory
Sea-Doo GTX 170
$18,499 · 42 days on lot
AI next steps
Replace 2 photos
Low-light rejected
Drop price to $17,799
Hit market median
Boost listing
+38% views est.
Antoine F.
Saturday · 10:00 AM
Test ride — Sea-Doo GTX
Dashboard
Hello Sandrine
AI Recommendation
Call back Antoine F. — high buying intent
Sales
12
+18%
Active leads
47
8 hot
F-150 Lariat inspection
2:00 PM
Follow up Léa Tremblay
3:30 PM
MXZ Neo test ride
4:15 PM
See it in action
The CRM that sells vehicles, not just leads.
Inventory, customers, and performance — unified in a single AI- powered platform built to sell vehicles, not just manage prospects.
Trusted partners
Powering industry leaders
AI isn't a feature.
It's the foundation.
Traction was built from day one with AI woven into every layer — from lead engagement to inventory management. It doesn't just assist your team. It amplifies them.
AI at the core
Not bolted on — built in. Every module is powered by intelligence that learns your dealership.
Convert Lead to DeliveryInstant automation
AI replies in seconds and keeps the momentum going after the appointment is booked — sustaining engagement at every step through to the close.
Accelerate Your Response TimesPredictive insights
Know which leads will close, which units will sell, and where to focus before it's obvious.
Prioritize Your Hottest LeadsThe difference is clear
A system that works so you don't have to.
Stop babysitting your CRM. Stop wondering who clicked what. Traction works for you — so your team can focus on what moves the needle: closing deals. Drag the slider to see how AI transforms your dealership CRM.
Drag to compare
Your AI sales agent that never sleeps
Sell more vehicles by responding faster than the competition. An AI agent built for dealerships that refuse to miss opportunities — 24/7, every channel, fully integrated with your CRM.
0%
buy from the first responder
0%
of leads arrive after hours
0h
average industry response time
<0s
Traction AI response time
Your team closes. AI handles the rest.
Pierre-Luc Tremblay
New lead · Product Info Request
Trigger
Someone just contacted you through the Product Information Request form.
Opportunity
HONDA Africa Twin Adv Sports ES DCT 2025 WHITE
From Mathias Marine Sports:
Assignment: Sales
Assignment: Sales · Oli
From Mathias Marine Sports:
Assignment: Sales · Oli
From Mathias Marine Sports (Maxime Bernard):
Assignment: Sales · Maxime Bernard
Assignment: Sales · Maxime Bernard
From Mathias Marine Sports (Maxime Bernard):
Assignment: Sales · Maxime Bernard
Assignment: Sales · Maxime Bernard
Response time
<60s
Available
24/7
One platform. Four ways to win.
AI that works where your dealership makes money — from team performance to marketing, process and customer retention.
See the AI agent in action
From first touch to delivery — watch how Traction AI moves every lead through the funnel, autonomously.
Stop losing leads. Start closing faster.
Join 150+ dealerships using AI to respond instantly, automate follow-ups, and sell more vehicles — without hiring more staff.
Do you have any Sea-Doo GTX in stock?
Yes! We have 3 2025 models in stock. Would you like to see them in person?
Yes, Saturday morning?
Appointment confirmed Saturday 10am. Sending you the details.
In-store visit 2 days ago
Financing pre-approved
Viewed 3 models
Ready to close
Mobile application
Everything at your fingertips
In the daily life of a dealership, everything moves quickly. The Traction app is designed for the field — available on iOS and Android so your whole team stays efficient at all times.
All-in-one mobile tool
Track sales, view tasks, complete inspections — every tool at your fingertips.
Photo & inspection
Take photos directly in work orders. No cloud folders, no confusion.
Voice-to-text notes
Hands full? Dictate your notes with the built-in microphone.
Real-time sync
Share info in real time. Changes appear on desktop and mobile instantly.
Cortex in your pocket
Cortex is fully accessible and actionable from the app — score, recommend, act, on the go.
All customer comms
Call, text, email, and chat with every customer directly from the app — one inbox, every channel.
With Traction, we achieved a 100% increase in closing rate, improving from 20% to 40% in two years through thorough lead follow-up and tailored sales training.
Luc Bibollet
General Manager, Mathias Sports
20%→40%
Closing rate
2x
Revenue growth
2 yrs
Time to results
Ready to transform your dealership?
Plans tailored to your team size, rooftop count, and automation needs. Join 150+ dealerships already using Traction.