Generate more high-quality leads
Better visibility = better conversion. Transform your marketing into an opportunity engine — directly connected to your live inventory.
A director's-eye view of every active opportunity, scored and sourced in one pane.
Capabilities
From Lead Tracking to Complete Operations Visibility
Centralize every touchpoint — web, phone, and walk-in — in one AI-powered system. Measure true ROI, optimize your ad spend, and turn every customer interaction into a revenue opportunity.
Finally Measure Your Real ROI
Know exactly which sources and vehicles generate actual deliveries — not just leads. Invest where it drives real revenue.
Optimize Your Team's Performance
Analyze conversions by salesperson, identify performance gaps, and maximize every opportunity.
Capture 100% of Your Opportunities
Every call, every web lead, every walk-in is automatically captured, structured, and actionable.
Accelerate Your Inventory Turn
Connect your leads to your vehicles to understand what sells, why it sells, and how fast.
Know which sources actually deliver
Break down leads, appointments, and deliveries by channel to see where your marketing dollars are really working.
See every rep's activity at a glance
Monitor calls, responses, and pipeline movement for the whole team — spot gaps before they cost you a sale.
The Shift
Before & After Traction
Before
After
Inaccurate ROI measurement
Precise ROI by source, vehicle, salesperson
Manual lead entry
Automatic capture across all channels
No phone call data in reporting
Telephony integration, every call linked
Lead tracking limited to web
Full 360° visibility: web + phone + in-store
| GROUPS | ALL | WEB OPP. | STORE OPP. | CALL OPP. | APPT +7D | DELIV. | AVG | |||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Antoine Ferland | 42 | 23 (54,8 %) | 14 | 6 (42,9 %) | 25 | 15 (60,0 %) | 3 | 2 (66,7 %) | 0 (0,0 %) | 10 (43,5 %) | 6.5 | 1.5 |
| Sandrine Piché | 40 | 15 (37,5 %) | 26 | 9 (34,6 %) | 12 | 6 (50,0 %) | 2 | 0 (0,0 %) | 0 (0,0 %) | 9 (60,0 %) | 9.6 | 1.3 |
| Mathieu Caron | 7 | 4 (57,1 %) | 0 | 0 (0) | 7 | 4 (57,1 %) | 0 | 0 (0) | 0 (0,0 %) | 4 (100,0 %) | 0.9 | 0.7 |
| Victor Gagnon | 52 | 27 (51,9 %) | 28 | 15 (53,6 %) | 23 | 11 (47,8 %) | 1 | 1 (100,0 %) | 0 (0,0 %) | 17 (63,0 %) | 7.3 | 1.5 |
| Noémie Lafleur | 4 | 0 (0,0 %) | 3 | 0 (0,0 %) | 0 | 0 (0) | 1 | 0 (0,0 %) | 0 (0,0 %) | 0 | 0 | 0 |
From lead to delivery, every step tracked
Follow each opportunity through the funnel and tie every sale back to the source that started it.
2x
increase in dealership-wide opportunity visibility
Link every lead to a real vehicle
See demand per unit in real time — which models draw interest, which convert, and which need to move.
Ready to capture every opportunity?
See how Traction turns your marketing spend into measurable revenue.
Book Your DemoReady to transform your dealership?
Plans tailored to your team size, rooftop count, and automation needs. Join 150+ dealerships already using Traction.