Meet Cortex.
The brain behind every deal.
Your CRM shouldn't need to be managed manually. Cortex replaces notes, reminders and traditional follow-ups with an AI that understands every interaction and automatically guides your team to the next best action. More volume. More personalization. Less management.
0K+
delivered transactions analyzed
0
modules orchestrated by Cortex
<0s
from signal to next-best-action
Trained on
100K+
delivered deals
Always learning
24/7
How Cortex thinks
From every signal to the next best move.
Cortex unifies every signal in your dealership, scores intent in real time, and hands your team a ready-to-execute action, grounded in 100,000+ delivered transactions.
Signals in.
Cortex listens to every channel and every system of record, nothing gets missed, nothing stays in a silo.
Cortex scores it.
Intent, readiness, urgency. Benchmarked against 100,000+ delivered transactions and continuously refined as deals close.
Next best action.
One-click execution from the same screen. Your rep can Send, Edit, or Skip, Cortex learns from each choice.
Cortex inside every workflow
One brain. Every module.
Cortex isn't bolted on. It's the intelligence layer powering every conversation, every deal, and every recommendation across the platform.
No more going through all your leads. The AI tells you who, what and when.
Traction's AI monitors every active lead, reads every conversation, and surfaces the right next step, at the right moment. From the first contact to loyalty and renewal, your team always knows exactly what to do next, without having to re-read notes or hunt through their pipeline.
Call within 5 min · Score 94
Send personalized quote tonight
Schedule delivery, Thursday 2 PM
7-day satisfaction follow-up
Positive equity, Renewal offer ready
- ,Go through every lead one by one
- ,Re-read notes to remember the context
- ,Manually decide who to call and when
- ,Forget or skip tasks under pressure
- AI surfaces your top priority leads automatically
- Context, history and intent already summarized
- Next step suggested before you even ask
- Engaged from first contact to renewal, without gaps
Communicate 24/7
Your AI agent engages leads around the clock with full visibility on your inventory,delivering a fast, consistent, high-quality experience every time.
Learn moreAI Agent · Active 24/7
Prioritize the Right Customers
AI detects buying intent across calls, SMS, and emails,so your team focuses instantly on the prospects most likely to convert.
Learn moreAI Coaching (Beta)
Get real-time response suggestions powered by your CRM, past conversations, documents, and the web,to help you close more deals.
Learn moreAI Coaching · Beta
AIConversation in progress
The customer is hesitating between Ski-Doo MXZ Neo and Yamaha YZF-R7
AI suggestion
Offer free test ride · mention 5-year warranty · Mathias bought MXZ in 2023
Instant Summaries
Generate clear, structured summaries of every call and conversation in one click,no more manual notes.
Learn moreCall summary
AIWrite with Clarity
Automatically correct your messages and use advanced voice dictation to write texts, notes, and follow-ups,without touching your keyboard.
Learn moreAI voice dictation
Transcription
"Follow up with Victor Gagnon tomorrow morning about the Ford F-150 Lariat..."
License & VIN Scan
Snap a photo or upload a document to instantly create a customer profile and identify a vehicle,fast, simple, and accurate.
Learn moreWhat Cortex does for you
For dealer-group owners who refuse to leave deals on the table.
<60s
avg response
Instant Lead Response
Stop losing prospects to slow follow-up and missed signals. Traction AI connects your inventory, your team, and every customer touchpoint in one unified system
6
channels
Multi-Channel Conversations
Communicates naturally across SMS, email, web chat, and social channels, in your customer's preferred language.
3x
more bookings
Appointment Booking
AI autonomously books test drives, appointments, and sales consultations.
78%
buy first responder
Lead Qualification
Scores and prioritizes leads based on intent, sentiment, readiness, and engagement signals, routing the hottest prospects to your closers.
24/7
availability
24/7 Coverage
Nights, weekends, holidays, your AI agent never clocks out. 56% of leads arrive after hours.
100%
on-brand
Brand-Consistent
Trained on your inventory, promotions, and dealership personality. Every response sounds like your best rep.
NEW
beta
Your AI Follow-Up Agent
No more manuel inspections. The AI reviews every opportunity and recommends the next best action to your sales reps. Move faster, miss nothing,just accept or adjust and keep selling.
Every channel feeds Cortex
SMS, email, chat, voice, one brain reads them all.
Every message is a signal. Cortex unifies every channel, surfaces buying intent, and tells your team where to focus next.
Inbox
AIAntoine Ferland
AISaturday 10am appt confirmed
Léa Tremblay
Thanks for the quote!
Mathieu Caron
AIIs this available?
Chloé Bernier
Reminder tomorrow 2pm
Julien Fortin
Interested in YZF-R7
Elena Moreau
AIFinancing renewal
Cortex in action
Eight steps. One brain orchestrating them all.
Step 01
Lead arrives
From your website, marketplace, or social channels
Step 02
AI responds
Personalized message in under 60 seconds, 24/7
Step 03
AI qualifies
Scores intent, matches inventory, answers questions
Step 04
Appointment set
Books a time with your sales team automatically
Step 05
Customer arrives
AI recommends the best vehicle to present based on needs, intent, and live inventory.
Step 06
Trade evaluated
AI analyzes market data to support faster, more accurate trade-in valuations.
Step 07
Follow-up launched
AI recommends the next best action for no-shows and walk-outs so no opportunity gets missed.
Step 08
Retention activated
AI drives CSI follow-up, renewal opportunities, and long-term customer retention.
Cortex live · two views
AI Agent · Demo
Lead Antoine F. answered in 42s
Intent qualified · Score 92
Sea-Doo GTX test ride Saturday 10am
Quote sent · added to CRM
Auto follow-up if no response
AI Conversation Demo
See how the agent handles a real lead inquiry
AI Pipeline · This week
Leads handled
247
+34% vs last week
AI Conversion
32%
+12 pts
Today's AI recommendations
Full AI Sales Demo
Complete walkthrough of the AI sales agent in action
Put Cortex at the center of every store.
Built for dealer-group owners who want consistent execution across every rooftop, and want every lead, every deal, every renewal handled with the same intelligence.
Request a DemoReady to transform your dealership?
Plans tailored to your team size, rooftop count, and automation needs. Join 150+ dealerships already using Traction.