Built for dealerships. Not just for deals.
Most CRMs track the buyer's journey. Traction runs your entire dealership — automotive, powersport, marine, and RV.
15
CRM Modules Included
150+
Active Dealerships
<60s
Lead Response Time
4
Industries Served
All modules included. No à la carte CRM options.
Sales rep workspace
One workspace, total visibility
Everything you need, right when you open it.
Avg first contact: 1h17m
Every lead, opportunity, and task in a single dashboard tuned for sales reps.
Built to sell
More units. Faster.
The first CRM platform built for franchise dealerships that synchronize lead flow with inventory in real time — ensuring every unit gets the attention it needs to sell faster. Traction helps you maximize inventory turn, boost team performance, and drive higher profit per unit.
Every conversation.
One timeline.
Calls, SMS, emails, and chat — unified in a single chronological view per customer. AI suggests responses, summarizes calls, and flags high-intent messages.
From lead to close.
Every step tracked.
Stop leaving your prospecting to chance. Traction surfaces your highest-priority opportunities first — right at the top of your screen. Your team manages every transaction from initial contact to delivery, with full visibility at every stage.
Every stage, mapped end to end
A visual blueprint of how leads, opportunities, and deliveries connect across the CRM — so nothing slips between stages.
A CRM your sales team
will actually use
Digitize your preparation process from the moment a deal closes to vehicle delivery. Departments stay synchronized, nothing gets missed, and every step is tracked.
Nothing falls through.
Your CRM ensures it.
Centralize every task, reminder, and assignment across your team. Every follow-up is logged, every deadline is flagged, and every sales rep knows exactly what to do next.
Real-time visibility.
Predictive power.
Dashboards, analytics, and KPIs that update in real-time. Track sales performance, team productivity, and pipeline health — always know where your dealership stands.
Your CRM.
In your pocket.
Full access to every module from your phone. Scan VINs with your camera, record voice notes that AI transcribes, and manage your pipeline from anywhere.
Mobile-first marketing
Campaigns that travel with you
Launch and track automotive campaigns from the same app your reps already use on the floor.
Want AI agents working alongside your team?
Traction CRM works great on its own. But if you want AI agents that respond to leads in under 60 seconds, automate follow-ups, and score every opportunity — Traction AI is available as an add-on. You choose what you activate.
All 15 modules. One CRM. One price.
No per-module upsells. Every dealership gets the full CRM platform from day one — automotive, powersport, marine, and RV.
Traction AI available as an optional add-on.
Request a DemoReady to transform your dealership?
Plans tailored to your team size, rooftop count, and automation needs. Join 150+ dealerships already using Traction.